FITTED Underground

Brooklyn NY | Est. 2014

Custom jeans & raw denim, handcrafted in NYC

Three ways to get FITTED

The best fitting jeans in the world, at every price point.

Ready to Wear

Japanese selvedge denim. Cuts refined over a decade of making. In stock and ready to ship.

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Custom Size

Our jeans made to your measurements, not a size chart. Every pair cut and sewn from the ground up - for you.

Get Measured

Bespoke

Design your own jeans from the ground up. From fit to fabric to finish, we'll make your dream jeans come to life.

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What we believe

Better jeans for a better world

Fitted Underground was born in 2014 from a simple frustration: jeans that didn't fit. Thousands of pairs later, we've grown into a Brooklyn inspired fashion brand making what we believe are the best fitting jeans in the world.

But it's not about the jeans.

The fashion industry has a problem: It's become dominated by fast fashion and addicted to consumption. We're building something different. A slow fashion brand rooted in craft that cares about community. Our clothes reflect our values, getting better with age.

Our Story

Why we love raw denim

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Custom jeans in New York City

Looking for custom jeans in NYC? You found the right place.

FITTED Underground is New York City's premier denim brand where custom jeans are designed, cut, sewn and finished entirely in house. Not outsourced. Not shipped overseas. Made right here at 108 Bayard St., Williamsburg — by people who know denim better than anyone in the city.

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Raw & selvedge denim in Brooklyn

NYC's most knowledgeable raw denim workshop.

We don't just sell raw denim, we make it with fabrics from the best Japanese selvedge mills in the world. We're excited to share our knowledge with every denim lover, whether you're our client or not. So we've turned our expertise into a free educational resource built for denim lovers at every stage of your journey

Denim University

Made in Brooklyn

We make everything ourselves. That's not common. That's the point.

Most brands design here and manufacture somewhere else. We do both. All our jeans, shirts and jacket are made in the same building, on the same block, with the same team.

Born here. Made here.

That means when your jeans need alterations, we know exactly how they were built. When they need repairs, we darn them to replicate the existing fade pattern — by hand, with intention. When you want something nobody else has, we build it from scratch.

This is what it means to be made in Brooklyn.

Our Story